Project Detail - Adverserra

All-America Lacrosse

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Overview

All-America Lacrosse (Presented By New Balance), one of the largest and most respected high school lacrosse tournaments in the country, faced the challenge of refreshing its brand to maintain its status as a premier event while appealing to a broader and younger audience.

client information

Client Name: All-America Lacrosse
Industry: Sports Event Management
Size: Large-scale tournament

Background: Established as a prestigious showcase and recruiting for high school lacrosse talent, attracting top players nationwide.

Challenge

All-America Lacrosse needed to update its brand to reflect its position as a leading tournament in the lacrosse community while appealing to a broader audience, including sponsors, fans, and media partners.

old versions

Overview

results

Increased Brand Recognition

The updated brand identity received positive feedback from stakeholders and helped reinforce the tournament’s reputation as a premier event in the lacrosse community. Social media engagement in the month of January increased by 339%, with over 3,400 shares and 12,600 likes on tournament-related content.

Expanded Audience Reach

The collaborations allowed us to expand the tournament’s reach and visibility. Accounts reached increased to over 175,000, a 100% increase from the previous month. With a 3.6% increase in followers gaining 835 followers in one month.