Case Study - ACC Women's Lacrosse Championships

ACC Women's Lacrosse

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Overview

The Atlantic Coast Conference (ACC) sought to elevate the visibility of their Women’s Lacrosse Championship by enhancing their digital and media presence. With the rapid rise of digital marketing in sports, they recognized the need for a comprehensive digital strategy that could effectively reach a broader audience.

client information

Client Name: ACC Women’s Lacrosse
Industry: Sports Event
Size: College Tournament

Background: The Atlantic Coast Conference (ACC) is a premier collegiate athletic conference in the United States, known for its strong tradition of excellence in sports, particularly across its member schools in NCAA Division I competition.

Challenge

The ACC needed to build a cohesive and compelling digital brand for the Women’s Lacrosse Championship that resonated with both dedicated fans and new audiences. Additionally, they required a cross-platform advertising strategy that seamlessly integrated traditional TV ads with digital campaigns, ensuring wide reach across multiple demographics. Increasing ticket sales was a primary goal, but the challenge was to appeal not only to hardcore lacrosse enthusiasts but also to casual sports fans and local communities in Charlotte, NC.

Solution

TV Ads: We produced and ran targeted TV ads that highlighted the energy and excitement of the Women’s Lacrosse Championship, ensuring they were distributed across key sports networks to maximize reach.
Digital Branding: We created a dynamic and cohesive digital brand identity for the tournament that included new visual assets, social media branding, and tailored messaging to connect with the target audience.
Digital Campaigns: Our team developed and executed a series of digital campaigns designed to drive ticket sales, utilizing social media platforms, email marketing, and programmatic ads. Each campaign was carefully optimized for different audience segments, including lacrosse enthusiasts, college sports fans, and local communities near the event.