alero dupont

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Overview

A local restaurant chain with two locations came to us with a specific request. Both locations were decorated differently, each with its own distinct atmosphere, but their website didn’t reflect these unique spaces. They wanted a new site that showcased the differences between the two locations while still focusing on what brought customers in—the food. The goal was to create a site that mirrored the character of each restaurant, giving visitors a sense of what to expect, whether they dined at one or the other.

client information

Client Name: Alero Dupont
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Challenge

The challenge was twofold: the website needed to creatively represent the unique design and atmosphere of each location, while also being functional and easy to navigate. With different menus, including varied items and add-ons, the site had clearly display the menu without overloading the customer. Striking a balance between creativity and functionality was essential to making sure the website was an accurate reflection of the brand while being user-friendly.

solution

We brought the brand to life by adding fun and playful elements, incorporating Mexican phrases and icons throughout the site to add warmth and personality.

We used vibrant photography and video to showcase the restaurant’s unique spaces, giving visitors a real sense of the atmosphere at the Dupont location.

Custom-designed pages were created to reflect the menus,which were clearly contrasted using striking colors from the new color scheme. This not only made it easy for customers to differentiate between multiple menus, but also tied the visual design to the authentic Mexican flair the client wanted to highlight.

results

Increased Traffic

Within the first three months of launching the new website, the restaurant saw a 30% increase in web traffic, with more visitors exploring both location pages and menus.

Improved User Experience

Online feedback showed a significant improvement in user satisfaction, with customers noting the ease of navigating the distinct menus and appreciating the vibrant new design, leading to a 40% decrease in bounce rate.

Boost in Reservations

The use of captivating photography and video led to a 35% rise in online reservations as potential diners were able to get a better feel of the location’s unique atmosphere before booking.