ocean city running festival

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Overview

The Ocean City Running Festival, a premier race event held along the scenic Maryland coast, was seeking to elevate its visual presence both on-site and during televised broadcasts. The festival aimed to establish a cohesive and dynamic brand identity that would capture the energy of the event while engaging both participants and spectators. To achieve this, they needed expert design, branding, and broadcast solutions to showcase the event’s significance in the running community.

client information

Client Name: Ocean City Running Festival
Industry: Sports Event Management
Size: Large-scale race

Background: an annual event in Maryland that features scenic, flat courses for various race distances, including a marathon and half marathon.

Challenge

The challenge was multifaceted: the Ocean City Running Festival needed a strong and recognizable visual identity that would resonate with both local and national audiences. They required broadcast motion graphics that would enhance the live and televised race experience, adding excitement to the coverage. Additionally, there was a need for packaged content to seamlessly integrate into the TV broadcast, ensuring smooth transitions and professional production quality. All of this needed to align with the festival’s new branding, which required a modern and memorable logo as well as a consistent aesthetic that would visually unify the event across multiple platforms.

solution

Adverserra Marketing developed a comprehensive branding package for the Ocean City Running Festival. We designed a fresh, dynamic logo and a cohesive visual aesthetic that represented the spirit of the event, integrating coastal elements and the energy of long-distance running. For the broadcast, we created custom motion graphics that added an engaging layer to the race coverage, giving the televised event a professional, polished look. Additionally, we packaged content for the TV broadcast, ensuring that all visual and graphic elements were cohesive and flowed seamlessly within the production. This combination of branding, design, and broadcast integration helped elevate the festival’s visual identity.

results

The new branding and broadcast graphics led to a significant enhancement of the Ocean City Running Festival’s public image. The logo and aesthetic were well-received by participants and viewers alike, creating a lasting brand identity for the event.

The motion graphics and broadcast content helped improve the TV coverage, making it more dynamic and visually engaging, which in turn increased viewership and social media engagement. The festival also experienced a 20% increase in participant registration, which was attributed in part to the heightened visibility and professionalism of the event’s new look and feel.