A local brewery approached us with a unique concept for their new product: a beer designed to resonate with dog lovers, while also giving back to the community. Their plan was to use the leftover pulp from the brewing process to create dog biscuits, donating them to local shelters and dog owners. They envisioned the name “Draft Dogger” for this new brew and wanted to build an entire brand centered around dog owners who enjoy beer. With this vision, 3 Paws Brewing was born, a brewery dedicated to bringing together two beloved passions—dogs and craft beer.
Client Name: Three Paws
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The brewery’s biggest challenge was finding a way to appeal to both beer enthusiasts and dog lovers alike. They needed a brand that could seamlessly combine the worlds of craft beer and dog ownership, engaging two passionate audiences without alienating either. The challenge was in creating a cohesive brand that felt authentic to dog owners while maintaining the credibility of a high-quality craft brewery. Crafting a visual identity and messaging that captured the spirit of both beer culture and pet ownership was crucial.
To bring “Draft Dogger” to life, we opted for a mid-century design style with vibrant accents. The logo featured a clean, modern design that drew from classic brewing aesthetics, but with playful elements that spoke to dog lovers. We incorporated visual cues such as hops, beer glasses, and subtle references to dogs, ensuring that both worlds were represented. The bold, sans-serif fonts were chosen for their modern appeal, while the vibrant color palette gave the brand a fun, approachable feel. The result was a sleek, yet inviting logo and brand identity that evoked tradition with a modern, urban twist—perfect for beer enthusiasts who love dogs.
Within the first three months of launching Draft Dogger, 3 Paws Brewing saw a 30% increase in social media engagement, with their target audience enthusiastically sharing posts and photos of their dogs enjoying the accompanying biscuits.
Draft Dogger quickly became one of the brewery’s best-selling products, selling out within the first six months.
The unique positioning of Draft Dogger helped 3 Paws Brewing establish a dedicated customer base, with many dog-loving patrons becoming regular visitors to the brewery’s taproom and events.
4545 Connecticut Ave NW Ste. 621, Washington DC 20008
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